TCC Project
VáDeCarona
TCC Project
VáDeCarona
TCC Project
VáDeCarona
TCC Project
VáDeCarona
Overview
This case study examines the development of a carpooling app by the XYZ startup, aiming to create an intuitive and pleasant interface for the users. The proposal is to provide an economical and sustainable alternative for transportation, allowing users to share rides. The study focuses on identifying and proposing improvements in the interface, using the BlaBlaCar app as a reference.
This case study examines the development of a carpooling app by the XYZ startup, aiming to create an intuitive and pleasant interface for the users. The proposal is to provide an economical and sustainable alternative for transportation, allowing users to share rides. The study focuses on identifying and proposing improvements in the interface, using the BlaBlaCar app as a reference.
The challenge
The main challenge faced by startup XYZ was to develop a carpooling app that met users' expectations, both in terms of usability and design.
When comparing XYZ's interface with that of BlaBlaCar, it was observed that the clarity of information and intuitive navigation were areas in need of improvement. Additionally, it was necessary to create a modern design that would attract users and increase app adoption.
The main challenge faced by startup XYZ was to develop a carpooling app that met users' expectations, both in terms of usability and design.
When comparing XYZ's interface with that of BlaBlaCar, it was observed that the clarity of information and intuitive navigation were areas in need of improvement. Additionally, it was necessary to create a modern design that would attract users and increase app adoption.
Research
To better understand the needs of users, market research and comparative analyses were conducted with the BlaBlaCar app. Personas were created based on the collected data, representing different types of users with distinct needs and goals. The research identified critical areas for improvement, such as clarity in presenting carpooling information and simplicity in navigation.
To better understand the needs of users, market research and comparative analyses were conducted with the BlaBlaCar app. Personas were created based on the collected data, representing different types of users with distinct needs and goals. The research identified critical areas for improvement, such as clarity in presenting carpooling information and simplicity in navigation.
Personas
Based on the information collected in the survey, personas will be created to represent the different types of users who use the BlaBlaCar app in order to better understand their pains and needs to improve its flow.
Based on the information collected in the survey, personas will be created to represent the different types of users who use the BlaBlaCar app in order to better understand their pains and needs to improve its flow.
The process
The development process involved several stages, including creating a user journey for key tasks in the application, such as finding and offering carpooling. Low and high-fidelity prototypes were developed and tested with real users to validate the proposed solutions. The focus was on creating a dark mode interface, with soft colors to improve readability and visual comfort in different lighting conditions.
The development process involved several stages, including creating a user journey for key tasks in the application, such as finding and offering carpooling. Low and high-fidelity prototypes were developed and tested with real users to validate the proposed solutions. The focus was on creating a dark mode interface, with soft colors to improve readability and visual comfort in different lighting conditions.
Tests performed
Two qualitative tests of the static prototype were performed to understand if users were able to comprehend the app's proposal. Prints of the research results are shown below. First test conducted on 04/06/2023:
Two qualitative tests of the static prototype were performed to understand if users were able to comprehend the app's proposal. Prints of the research results are shown below. First test conducted on 04/06/2023:
Conclusion
The study concluded that the carpooling application from the startup XYZ, although still a prototype, was able to meet the main needs of users identified in the research. The proposed improvements in the interface, such as more intuitive navigation and a more attractive design, were well received in usability tests.
However, for the application to become a viable solution in the market, it is necessary to continue making adjustments and enhancements based on user feedback. The recommendation is that the startup maintains a continuous cycle of evaluation and development to ensure that the application remains aligned with user expectations and market trends.
The study concluded that the carpooling app from startup XYZ, despite still being a prototype, managed to meet the main user needs identified in the research. The proposed improvements in the interface, such as more intuitive navigation and a more attractive design, were well received in usability tests.
However, for the app to become a viable solution in the market, it is necessary to continue making adjustments and enhancements based on user feedback. The recommendation is for the startup to maintain a continuous cycle of evaluation and development to ensure that the app remains aligned with user expectations and market trends.